How to make multimodal travel in Europe happen

Juan Giron

Global Corporate Communications Manager, Amadeus

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Smoother and quicker transportation throughout Europe via intermodal connectivity is expected to be a reality by 2017/18. Transport operators and consumers are driving this change through new technologies and alliances to bring multimodal offers to travellers.

European multimodal travel

New technologies, such as mobile and contract-less credit cards, are also helping consumers navigate through the multimodal travel cycle. The European transport and tourism sector is placing its hopes upon this new strategy in order to strengthen its competitiveness and to facilitate mobility, reduce carbon emissions, and ultimately attract international visitors to Europe.

But the reality is that passengers cannot yet book, pay, and ticket for a door to door multimodal trip in the EU.

Amadeus is fully engaged with EU public and private stakeholders to enable a door to door multimodal transport system in Europe. Recently, we’ve shown that technology is not an obstacle and that joint private and public efforts are needed. All Ways Travelling (AWT), an Amadeus-led consortium comprised of BeNe Rail, IATA, Thales, UNIFE, and Zeppelin University, was appointed by the European Commission to develop and validate a model for a multimodal pan-European passenger transport information and booking system. AWT is a unique example of innovation in the digital transport system, by which technology enables a passenger to completely arrange and manage a multimodal trip in a pre-established EU corridor.

Points of view

Juan Jesús García, Senior Advisor, Industry Affairs, Amadeus, comments on the role of Amadeus in pushing this new vision forward.

Multimodal travel will progress. European authorities are pushing for point-to-point transportation which meets travellers’ expectations while guaranteeing their rights. Connectivity is crucial here as policies, projects, and railway packages need to have integrated ticketing as part of the multimodal travel offering.

Christopher Irwin, European Passengers’ Federation Council (EPF), explains that travellers are expecting easier access to travel through multimodality.

Léa Bodossian, Secretary General, Airport Regions Conference (ARC), believes all players should get ready to face this new approach and evolve with it.

Rütger Fenkes, Head of European Projects & Committee Work, Deutsche Bahn, sees a future for multimodal travel in Europe as long as certain factors are taken into consideration.

Pavel Telička, Member of the European Parliament (MEP), is aware that the task ahead is still significant.

According to the latest figures by Eurostat, in 2013 there were 1.177 million intra-European trips with an average spend of €587. With these figures in mind, it’s clear that Europe cannot afford to miss the train. Multimodality could help invigorate the economy, improve the health of the travel industry, and make life easier for travellers.


Traveler Experience, Multimodal Travel, Industry Relations