We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Head of Mobile, Amadeus IT Group
From left to right: Michael Bayle, Head of Mobile, Amadeus IT Group, Dr. Matthias Haesel, Head of Online & Mobile Sales, Deutsche Bahn and Paul Berney, Managing Partner at mCordis Marketing & Advertising UK
With 1 billion smartphones being sold in the last twelve months alone, combined with an on-demand economy that has changed the rules of engagement – mobile is set to become the ultimate travel companion. A game-changing addition to the global travel ecosystem, this offers industry players the opportunity to capitalize on travelers’ demands in a personalized way – and at the same time – grow brand loyalty.
Deutsche Bahn’s Head of Online & Mobile Sales – Matthias Haesal and I discussed this together during our panel at EyeforTravel’s recent event ‘The Connected Traveller 2015’ in London. In a world where travelers are becoming increasingly demanding, coupled with rapid mobile adoption rates, this presents travel players willing to adopt a consumer-centric mobile strategy a significant opportunity. We are focusing a lot of our efforts on providing end-to-end solutions for travelers during their journey.
Gone are the days where travel agents responsibilities end once an itinerary has been purchased. Thanks to the rise of the mobile-app empowered traveler, we now have the ability to support them door-to-door and those that put mobile first will reap the rewards.