Mobile having big impact on travel planning in Middle East

Juan Giron

Global Corporate Communications Manager, Amadeus

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With Ramadan underway, travel companies serving Muslim countries should be focusing their sales efforts on mobile. According to a study by Criteo, mobile plays a crucial role in boosting online sales during this month. This insight was discovered after analyzing close to 1 million mobile transactions from more than 130 retailers based in the Middle East and North Africa.

mena mobile

In parallel, recent figures from Facebook show 36 million daily mobile users in the Middle East and North Africa. With these figures in mind, it is important for companies to connect with people where they are spending their time - and that is on their mobile device.

Ghassan Teffaha, Amadeus’ Head of Mobile for Western Europe, Middle East & Africa (WEMEA), explains the importance of mobile in this region.

Amadeus' Ghassan Teffaha on mobile in the Middle East

Smartphone penetration fluctuates across the Middle East and North Africa, ranging from more than 70% in the UAE and Saudi Arabia to less than 25% in Egypt. Sector trends indicate that there is yet room for more growth.

mobile global trends infographic

Mobile has become a part of everyone’s life. Amadeus’ Ghassan Teffaha explains the main trends that are shaping this sector.

Amadeus' Ghassan Teffaha on mobile growth trends
mobile trends infographic

The share of mobile transactions in the Gulf Cooperation Council countries (Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, and Oman) made up more than a third of online purchases, at 35.9% for Q4 2015, according to Criteo’s Q4 2015 State of Mobile Commerce report. This is more than double the global average. In accordance with this trend, Amadeus is providing the MENA region’s travel industry with specific mobile solutions tailored to meet those markets’ needs.

Mobile is changing the dynamics of searching and planning travel. But what are the factors that are making this sector evolve so quickly and what can technology providers do to help push it further? Amadeus’ Ghassan Teffaha elaborates on this.

Amadeus' Ghassan Teffaha on the evolution of mobile


Middle East, Mobile