Merchandising opportunities continue even after the journey ends

Daniel Batchelor

Global Head of Corporate Communications, Amadeus IT Group

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Throughout the travel lifecycle – from trip planning to the post-travel phase – providers will be afforded new opportunities to offer a superior customer experience and merchandise with personalised offers via the Amadeus Global Travel Ecosystem.

post travel poster

The customer experience continues after the journey ends with smart automated expense reporting for business travellers, carefully separating personal and business costs, using pre-existing payment information.

Encouraging Reviews

Additionally, providers can encourage travellers to review elements of their trip on social media, including the airline experience, leading to personalised offers based on suggestions made by other travellers.

Finally, providers could use personalised context-aware emails – which enjoy a 50% open rate compared to 28% for non-context emails – to further the merchandising process. Context-aware emails have also been shown to increase conversion by 5%.

According to findings from our Thinking Like A Retailerreport – the post-travel phase offers ample merchandising opportunities with 25% of travellers purchasing ancillary services once they arrive at their destination.

To learn more about our vision to help airlines unlock new revenues – have a look at this infographicand let us know what you think in the comments section below.


Traveler Experience, Merchandising, Research, Events