Merchandising opportunities continue even after the journey ends

The customer experience continues after the journey ends with smart automated expense reporting for business travellers, carefully separating personal and business costs, using pre-existing payment information.

Encouraging Reviews

Additionally, providers can encourage travellers to review elements of their trip on social media, including the airline experience, leading to personalised offers based on suggestions made by other travellers.

Finally, providers could use personalised context-aware emails – which enjoy a 50% open rate compared to 28% for non-context emails – to further the merchandising process. Context-aware emails have also been shown to increase conversion by 5%.

According to findings from our Thinking Like A Retailer report – the post-travel phase offers ample merchandising opportunities with 25% of travellers purchasing ancillary services once they arrive at their destination.

To learn more about our vision to help airlines unlock new revenues – have a look at this infographic and let us know what you think in the comments section below.