How luxury brands can unlock the potential of global travellers

Fernando Ramiro

Head of Media Solutions Sales, Amadeus IT Group

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There’s good reason why airports are filled with shops catering to those with a taste for the finer things of life. According to recent research, travellers fuel 40% of all personal luxury sales, a market that is valued at more than €1 trillion. A powerful marketing opportunity awaits those luxury brands that want to reach these high-value travellers.

Amadeus Media Solutions

Few players in the travel industry are as well positioned as Amadeus to connect brands with travellers, on a truly global scale. We’ve used our industry expertise and reach to create a unique travel advertising network: Amadeus Media Solutions.

No matter what travel related product you promote – from flights to luxury accessories – we help advertising budgets go further. Our powerful audience data and advertising media make this possible. We touch the traveller at every stage of their journey. Starting from trip inspiration, through to their return. We can target campaigns by trip details, such as airport origin or destination or even traveller socio-demographics like gender or nationality.

Already, we’ve built one of the most comprehensive networks for travel in the world, generating more than 500 million travel bookings, in more than 190 countries every year. We can now offer travel marketers literally billions of advertising impacts, all managed from a single platform.

Have a look at this infographicto see how travel is shaping the shopping experience and download our latest whitepaperto read how brands can reach valuable, global travellers.


Traveler Experience, Travel Platform, Research