How Luxair is unlocking revenues through personalised merchandising

Martin Jager

Head of E-Commerce, Luxair Luxembourg Airlines

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As Luxembourg’s flag carrier, Luxair is constantly working to deliver a better experience for our passengers by innovating in the personalised merchandising space. From our perspective, personalised merchandising is about understanding a customer’s context and situation. The keys are attracting and catching customers quickly with a promise and delivering on that promise with the merchandising offer.

Luxair customers value product quality, transparency, honesty, and the recognitions they receive. They want to feel like they are placing a booking with a trusted partner, rather than a company, and a personalised offer helps us accomplish this.


When it comes to innovation, Luxair is working with Amadeus on new targeting solutions, and on shopping cart recovery, amongst others. I am excited about exploring the opportunities that solutions like Amadeus Anytime Merchandising and the new e-Retail solution offer and look forward to the next game-changing innovations in the travel technology space.

Have a look at the full video in which I talk about how Luxair is unlocking revenues through personalised merchandising.


Traveler Experience, Merchandising, Customer Testimonial, Guest Post