Looking back on day one of the Amadeus Digital Merchandising Conference

Patricia Simillon

Head of Strategic Marketing, Airlines, Amadeus IT Group

This content is only available in this language.

Today’s conference in Bangkok included the launch of part two of our Traveller Tribes 2030 study ‘Building a more rewarding journey’, which was well received by customers and journalists alike.

Lawrence Lundy of Frost & Sullivan presented the key findings from the report, which maps future traveller behaviours to the journey and offers practical advice for airlines seeking to better understand, prepare for, and cater to emerging traveller segments.

We spoke to Lawrence about his views on the report – which you can see below.

Discussing the 'Building a more rewarding journey' report

Highlights of day one included, Philippe Der Arslanian, Head of Digital & Merchandising, Amadeus, arriving to the conference on a rickshaw, representing his Cultural Purist travel tribe.


Later in the day Francois Laburthe, Head of R&D Search, Shopping & Pricing, Amadeus, talked about how Amadeus has processed half a billion transactions last year and new opportunities for airlines to inspire travellers.


Day two is shaping up to be just as eventful with more in-depth discussion about digital merchandising. Stay tuned to this space and the #Tribes2030 hashtag for the latest.


Research, Events