We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Head of Strategic Marketing, Airlines, Amadeus IT Group
Lawrence Lundy of Frost & Sullivan presented the key findings from the report, which maps future traveller behaviours to the journey and offers practical advice for airlines seeking to better understand, prepare for, and cater to emerging traveller segments.
We spoke to Lawrence about his views on the report – which you can see below.
Highlights of day one included, Philippe Der Arslanian, Head of Digital & Merchandising, Amadeus, arriving to the conference on a rickshaw, representing his Cultural Purist travel tribe.
Later in the day Francois Laburthe, Head of R&D Search, Shopping & Pricing, Amadeus, talked about how Amadeus has processed half a billion transactions last year and new opportunities for airlines to inspire travellers.