We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
As a consultant, I have had the privilege of working with the hospitality components of Amadeus separately over many years, including the organizations behind the Delphi product, HotSOS and iTesso ELS. Amadeus is in the process of integrating these organizations, with a CRS component also, into one. This week in Las Vegas they did a soft-launch of the new branding, telling their customers first, an approach the industry has come to expect from these people.
I had a great time participating as moderator of a general session panel, talking to users of each of the main product portfolios within Amadeus: the well-known Sales & Catering family, the equally-established Service Optimization products and the PMS and CRS units, coming on strong. The title of the session was “Visions to Realities” and that is what we talked about: How these five users of core products use the systems and more importantly, the relationships, to drive their businesses and turn the visions to realities. The panel was an all-star line-up and they just killed the topic, each and every one! My thanks to:
Probably my favorite part of the conversation was when we talked about the all-too-common problem of too many stores of guest profiles, creating conflicting pictures of who our guests really are. A great panel, and they made my job really easy.
So, a great event, and really well-produced by Amadeus. It takes a ton of work to pull off a conference like this one and they did a great job.