Kenya Airways set to grow with next-generation revenue management technology

Maaz Kaleemulla

Head of Revenue Management & Pricing, Kenya Airways PLC

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As the national airline of Kenya, we take pride in connecting Africa to the world and the world to Africa. Africa is such a dynamic continent with great untapped potential.

At Kenya Airways,we believe there is significant room for growth, and technology will be a key enabler to achieve this. That is why we are pleased to be the first carrier in sub-Saharan Africa to adopt the next-generation Amadeus Altéa Network Revenue Management solution.

Kenya Airways has been in partnership with Amadeusfor over 20 years in the distribution space and been using the Altéa Suiteof products for the past 12 years. This has enabled us to maintain our position as a leading African airline, flying over four million passengers annually to 51 destinations worldwide, 43 of which are in Africa. With this advanced revenue management technology, we will not only be able to continue being the ‘Pride of Africa’, but also achieve real growth in an exciting market. 

We chose Amadeus’ technology as it’s based on three clear benefits. Firstly, with its enhanced forecasting capabilities we will be able to capitalise on opportunities in our network and enhance the movement of optimal traffic flows. Secondly Kenya Airways will be in a better position to meet the needs of our customers in this competitive environment. Finally, we’ll be able to sustain growth by using the agility of the system to react to an ever-changing industry.

This partnership with Amadeus will help us to fly even more passengers to destinations across Africa and beyond. We look forward to working hand in hand with the Amadeus team as we set our sights on future growth.


Airline IT, Africa, Customer Testimonial, Guest Post, Altea