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Today is World Children’s Day. It’s a day that celebrates children and their rights. It also puts a spotlight on the challenges the world’s children face and advocates for greater support to enable them to realize their rights.
Since 2012, Amadeus has partnered with UNICEF to support some of the world’s most vulnerable children. It’s a partnership that jointly brings together our areas of expertise, our deep desires to effect positive change and most importantly our passion for children.
On this important day, Gary Stahl, UNICEF’s Director of Private Fundraising and Partnerships writes about the importance of businesses like Amadeus partnering with UNICEF to create effective, lasting change for all of the world’s children.
I’ve always enjoyed journeys. Especially new ones. It’s the anticipation of new experiences and encounters and the opportunities to learn and grow that excite me. During my many years of working for children with UNICEF, I’ve been on a lot of journeys. Each one unique. Each one leaving a lasting impression and each one reinforcing the importance of supporting children to reach their full potential.
My current journey is just as exciting as previous ones. This one involves collaborations, connections and partnerships. Partnerships that include working with committed companies like Amadeus to support children and enable them to build a better future for themselves, their families and communities.
“UNICEF’s aim is to co-create partnerships that deliver value for society and at the same time deliver value for companies. Together we can develop innovative, creative and sustainable ways to tackle the challenges children face around the world.” Gary Stahl
20 November is World Children’s Day. It’s a day that celebrates children and recognizes their rights. This year’s celebration is particularly special because it is the 30th anniversary of the birth of the Convention on the Rights of the Child (CRC) – an international agreement signed by world leaders recognizing and respecting the rights of children. Since its adoption in 1989, it has transformed the lives of the world’s children.
Over the past 30 years, the lives of many of the world’s children have improved significantly. As an example, the number of children who die before their fifth birthday declined by more than half between 1990 and 2015. This has been achieved through the collective efforts of many, including private sector companies. Amadeus’ partnership with UNICEF has changed the lives of many children in Latin America, Asia and other regions of the world since our partnership began in 2012. Through the online donation tool, ‘Click for Change’developed by Amadeus, airlines and other travel providers such as Al Mundo, Avianca, FinnAir and Iberia collect donations from customers. These contributions support UNICEF’s work globally including health and education programmes throughout Latin America, Vietnam and India. Since the partnership began, more than 500,000 passengers have contributed and over US$ 3.4 million has been raised. The partnership has reached millions of children, forever changing their lives.
Beyond the financial contribution, our partnership with Amadeus has also explored new and innovative ways to use global travel data to better inform and plan humanitarian responses to emergencies. It is a partnership that is meeting the needs of the most vulnerable children. It is also looking at ways that we can apply our technical expertise, reach and scale to be more effective in helping the world’s children. We appreciate Amadeus’ partnership with us and it highlights what we at UNICEF firmly believe; partnerships with the private sector are central to addressing the needs of children, accelerating results and achieving the Sustainable Development Goals (SDGs).
For more than fifty years, UNICEF has partnered with leading global companies to develop solutions and drive positive impact for children. Now, together, we are on a journey with existing and potential private sector partners to explore new lines of thinking and avenues for action. Building on an era of providing charitable funding, UNICEF is shifting to a more collaborative, shared value way of working – where UNICEF and its key partners work together to reach the SDGs.
UNICEF has a track record of delivery and our wealth of experience uniquely places us to deliver on the SDGs. A sustainable future depends on how we meet the needs of children and young people today. To achieve this, we recognize that we need to work with companies who share our values and are committed to building a better world for children. Companies like Amadeus, Al Mundo, Avianca, FinnAir and Iberia. UNICEF’s aim is to co-create partnerships that deliver value for society and at the same time deliver value for companies. Together we can develop innovative, creative and sustainable ways to tackle the challenges children face around the world.
UNICEF and our partners are on a journey together to ensure children, everywhere are able to survive and thrive, develop to their full potential and make their dreams come true. We hope more companies will join us on this journey to creating a better world for every child, everywhere.