Introducing the End Traveller Trends Observatory (ETTO)

Mónica Clemente

Senior Manager, Innovations and Ventures, Amadeus IT Group

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In this challenging economic climate, new travellers are emerging in the market place bringing new perspectives, fresh ideas and innovative products and this has triggered a change in consumers’ mind sets. They’re a new type of consumer. They know what they want, how to search for it, and how much they want to pay.

lady in the airport


The travel industry has always been fast changing and this ability to change and evolve has become crucial in order to meet the ever changing requirements of a new generation of customers who are well informed, savvy financial planners trying to get the best value for their money.


With this in mind, we’ve launched the End Traveller Trends Observatory (ETTO), an internal sharing and exchange platform for research related to the end traveller using a systematic research methodology. The ultimate goal of this initiative is to better understand the evolution of end consumer behaviour and needs, with the ultimate aim of providing value to our customers so they can strengthen their relationships with travellers. Ultimately, this will support innovation, one of our key strategic pillars, helping us to further shape the future of travel.

To that end, we’ll be running a dedicated series of blog posts about the Amadeus ETTO project, where we will be regularly posting and sharing ideas around the behaviours and evolution of the end traveller.

We hope you find this series valuable and informative – and we hope that you will join in on the conversations surrounding this fascinating topic.

Keep an eye on this blog in the coming days for more insights on this topic and let us know what you think about this initiative in the comments section below.


ATTO, Research