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Rati is an especially important traveller type to pay attention to because she represents an increasing group of adventurous young people from a swiftly growing market. When it comes to travel, especially luxury travel, India is outpacing the world. According to our research, India’s luxury travel Compound Annual Growth Rate (CAGR) of 12.8% is higher than any of the other BRIC nations.
“Not all those who wander are lost.” These immortal words by J.R.R. Tolkien perfectly describe the latest guest on the Amadeus Travel Lounge. Meet Rati Agrawal - a wanderluster who just loves to explore. Whether luxury or no-frills, the experience is what counts for Rati. She enjoys spontaneity, but also prefers to be in control when it comes to travel planning.
And it’s not just luxury travel that’s growing. As India’s middle class fuels luxury travel, medium and long‑haul air travel will also increase across all classes. This presents great potential for investment by travel players in the region over the coming decades.
The key to success in this respect will be understanding and catering to the needs of travellers like Rati. Have a look at her full Amadeus Travel Lounge video and let us know what you think.