Know thy traveller as thy self: India’s young, techie middle class eager to travel the world

Karun Budhraja

Vice President, Corporate Marketing & Communications, Amadeus Asia Pacific

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A whopping 50 million! That’s the number of outbound Indian travellers the UNWTO expects by 2020. Most of these will be young, tech-savvy travellers. National tourism boards around the world have taken notice. Down under, Tourism Australia launched their India 2020 Strategic Plan in 2012. The plan quickly paid off with a 19% increase in arrivals from India by 2015.

Knowing the behaviours, motivations, booking patterns, and preferences of Indian travellers was key to the plan’s success. Travel players from around the world can learn from these lessons.

Getting to know Indian travellers starts with listening to what they have to say. Meet pilot and a lifelong traveller, Gaurav Prakash. He’s an adventure enthusiast who values the experience above everything else. Guarav is just as happy travelling on a budget with friends as he is flying business with family.

Profiles like his offer valuable insights into India’s young, techie middle class, which is set to reach more than half a billion in the next decade. Check out Guarav’s thoughts on travel at the Amadeus Travel Lounge.


India, Asia Pacific