€200,000 raised for UNICEF in first year of Iberia–Amadeus micro-donation engine partnership

Iberia.comcustomers have donated more than €200,000 to UNICEF through an Amadeus-powered micro-donation engine in the first year of its launch. The partnership offers Iberia customers an opportunity to make a donation to UNICEF when purchasing air travel online.

Donations increased from €70,000 in the first half of the year, to an extra €130,000 in second half. This is proof of the still unfulfilled potential of using travel technology to help social causes. It further challenges us to build ever more innovative travel technology applications, ones that empower the travel sector to fulfil its transformative potential for good - moving beyond sustainable trips to working small miracles with every journey.

Once again this shows that the travel sector and humanitarian causes can join forces to achieve socially profitable outcomes impossible to achieve alone. We hope to raise further funds in this way and invite all of our travel industry partners to JOIN US in helping children around the world by reviewing this initiative, which is supplied by Amadeus for no cost.