We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Global Director for Travel Advertising Sales & Marketing, Travel Channels, Amadeus
Travel advertising, as we know it, is changing. There’s an explosion of travel content as more and more companies customize their offers adding new types of services for an improved traveler experience. Additionally, travel providers want to connect with travelers directly to create more unique and tailored experiences. New content providers are emerging globally, while current content providers who are developing their own technology pose a barrier for third-party sales.
As a result, more power is shifting to the traveler, with a big fragmentation of the business between key industry players. This poses a challenge for travel marketers. There’s pressure to deliver personalized ads and offers in real-time during a specific point along the traveler’s path to purchase. Even more pressure to meet Return on Investment (ROI) and profitability targets for advertising investments. And, the need to keep up with the dynamic advertising and technology landscape and understand how to use customer data more effectively.
Now, more than ever, travel players must know their customers, what they want and what they respond to. Customer-centricity, ownership of their brand, and loyalty to retain customers are key. Travel players must offer an improved and unique omni-channel customer experience.
This is where our Travel Advertising team can help. Our travel-specialized ad network manages the advertising on Amadeus sites, platforms, documents and extended partner’s channels with a focus on three main areas:
We work with travel brands across sectors – telecom companies, tourism offices, computers, smart phones and electronics, real estate projects, luxury goods, up-market fashion brands, duty-free shops, museums, cultural visits and airport services. Specifically in the travel space, airlines, hotels, car rental companies, cruise operators, insurance providers, travel agencies and airports are among our customers and partners.
So, how do we do this? Our Travel Advertising team offers a myriad of advertising solutions adapted to your business goals and needs to help:
Want to know how we can work together?
Using a consultative approach, our expert team helps brands make the most of their digital transformation with the relevant advertising solutions. We come with in-depth travel knowledge and experience, and a multi-channel ad network guaranteeing message consistency across the traveler journey. By active listening, asking the right questions, aligning business goals with the right marketing channels and tools, and using them to boost revenues. We can help you gain a competitive edge by benchmarking against peers, and providing insights into industry trends, best practices and “what’s next.”
Ultimately, we want to help our customers differentiate themselves, so they can grow their business and create more value for every traveler. This is part of our vision to evolve from a Global Distribution System (GDS) to a more open, dynamic and connected Live Travel space, where all travel players can collaborate to deliver memorable journeys.
Find out more about trip-contextualized advertising here.