We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Senior Manager, Product Management, e-Commerce & Content Integration, Hotel Distribution, Amadeus IT Group
Unlike other sectors in the travel industry, the hotel industry has grown and evolved without any industry-recognised content standards. As a result, there are currently 22 different codes used by different channels to denote wifi connectivity for one type of hotel room!
With the need for accurate, consistent content becoming increasingly critical as distribution channels increase and diversify, this year’s HEDNA (Hotel Electronic Distribution Network Association) conference in Berlin was a particularly busy one for me.
The fact that all the delegates who wanted to come to the HEDNA content working group didn’t fit into the room shows the interest in content standards. Amadeus was one of two organisations that flagged the need for content standards to HEDNA and now Amadeus, together with fellow hospitality distribution players DHISCO and h2c, are seeking agreement from across the industry on content standards. Key objectives of this industry content workgroup include:
It is not the first time that the issue of hospitality content standards has been addressed but now with the rise of new market entrants and the ongoing evolution of distribution technologies the issue has become more complex. This is why we are constantly looking for new ways of improving our platform and taking a very active role in helping the industry move forward.
Over the last 2-3 years, Amadeus has invested significantly in providing quality content and standardized content to provide information in an ‘easy-to-use’ format to make the selling process easier and more comprehensive for subscribers and to enable hotel providers to have greater control over how their rooms and facilities are being sold.