Helping senior travellers fulfil their life ambitions

Katherine Grass

Head of Innovation and Ventures, Amadeus IT Group

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Aged 50+, and with a bucket list of dreams to fulfil, active seniors represent a very diversified and exciting traveller segment whose needs and preferences must be met by flexible, reliable and accessible travel solutions and services. As in the case of young and corporate travellers, technology plays a significant role in these travellers’ adventures and can provide them with the life enriching experience they are looking for.


The rebirth of the senior generation is primarily due to their greater availability of time, higher spending power, and the better quality of life they experience when compared to that of the previous generation of seniors. This demographic has grown at a pace of 122% between the 1980s and 2012, and the global population of people 65+ is expected to triple to 1.5 billionby 2050.

Personal travel experiences

For Active seniors the travel experience is about sharing their energy and their time with their loved ones, while they also consider travelling as an opportunity to fulfil some of their lives’ ambitions.

Travel players around the world should take note of this demographic and offer them the personalised services that will make their travel experience better. Have a look at our videoon active seniors for more insights on this important demographic.

Traveller Trend Observatory: Active Seniors and the Future of Travel


Videos, ATTO, Research