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Our report on the Gulf region, Shaping the Future of Travel in the Gulf Cooperation Council, explores the five big travel effects looming for the GCC. One such effect is the ‘population effect’, which indicates that multiple demographic changes, such as a near-30 percent increase in population, a huge swathe of under-15 population, and a desire for large families, will significantly impact travel behaviour.
Of particular interest is the expected arrival of young travellers into the travel world in the coming years. Extremely well-informed, highly proficient and with access to technology, and deeply connected to their peers via social media, the coming of age of today’s teenagers as tomorrow’s decision makers will shake up traditional behavioural patterns towards a faster, self-directed, open system in the Gulf region.
Differentiated traveller profiles such as the independent traveller and the middle-income traveller will also emerge in tandem with the continuance of important segments such as the business traveller, family traveller, and seasonal traveller.
This fragmentation of the market into smaller distinctive traveller segments, each of which is more affluent than its global counterparts, will be reflected in a divergent set of travel aspirations and needs.
Have a look at the infographic below for more about the ‘population effect’ and be sure to download the fullShaping the Future of Travel in the Gulf Cooperation Council report for further details about this important trend.