Futurist James Woudhuysen looks at past Amadeus research and upcoming travel trends

Daniel Batchelor

Global Head of Corporate Communications, Amadeus IT Group

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How accurate were our past predictions about the future of travel? What’s on the horizon for the industry?

As part of our 30th anniversary, we asked futurist James Woudhuysen these questions. Professor Woudhuysen offered up a critique of our research and looked at future trends set to impact travel players in the decades to come.

In the first of four videos, Professor Woudhuysen gives his take on the following research:

  • From chaos to collaboration: Published in 2012, this report focused on travel becoming more collaborative. It suggested that how people travel, and how travel providers work together would become increasingly collaborative.
  • The Austere Traveller: This look at industry cutbacks was published in 2009, during the global financial crisis. It predicated that there would be fewer, shorter business trips, and expected executives to downgrade hotels.
  • The Travel Gold Rush 2020: Developed in 2010 with Oxford Economics, this research paper explored the trends shaping travel. It focused on the challenges and opportunities for airlines and agents.

Have a look at his video to see how our research fared. What do you think? Leave a comment or send a tweet to let us know.

Stay tuned for the rest of the five part video series, where Professor Woudhuysen discusses disruptive trends and technologies, personalisation and new opportunities, global travel and the economy and the future of the airline industry.