Amadeus launches Future Traveller Tribes 2030 in the Middle East

Juan Giron

Global Corporate Communications Manager, Amadeus

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How would Muhammed Ibn Battuta, the Berber explorer from the Middle Ages, travel in 2030? Mobile technology and insights from social networks would likely take the place of his paper maps and compass. As for the mode of transportation, don’t rule out the camel. Cultural Purists favour genuine and authentic travel experiences.

Participants at the Dubai launch of the Amadeus commissioned Future Traveller Tribes 2030 study were no strangers to these ideas. If Maktoob, or predestination, was very much embedded in Arab culture in the past, reports like this show that not everything is already written and set in stone. We can anticipate trends and be prepared to use them to our advantage.

Travel in the Middle East has reached a level of sophistication which is second to none. Furthermore, from now to 2034, air traffic in the Middle East is expected to grow at 6%, above the world average of 4.6%. This region is becoming the world’s aviation crossroads. Future Traveller Tribes 2030 depicts the direction of the needs of tomorrow’s travellers and anticipates 1.8 billion international travellers, a rebalancing of global power leaning towards China, the weight of ageing societies, and new rules imposed by these six traveller tribes.

Ernesto Sánchez Beaumont, Head of Commercial Strategy and Business Management, Amadeus Middle East & North of Africa, explains the impact of these profiles on the region’s travel arena.

Technology has a role to play in answering the travel market’s evolving needs. Shibu George, Amadeus MENA Business Solutions Manager, elaborates on this crucial aspect for the future of travel.

Airlines and other players in the travel arena can benefit from the findings in this Future Traveller Tribes 2030 study. Looking ahead, Maher Koubaa, Vice President Airline IT and Distribution MENA at Amadeus, highlights some of the recommendations from the report.

For the Middle East travel industry to effectively cater to the needs of tomorrow’s travellers, it is crucial to understand purchasing behaviours and motivations. That’s what this report provides. Antoine Medawar, Vice President Amadeus MENA, comments on what’s at stake for the travel and tourism sector here.


Middle East, Research