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Food for thought in Amadeus’ Lab of Ideas at IFTM Top Resa

Georges Rudas

General Manager, Amadeus France

Amadeus France had made a habit of showcasing innovation during this trade event: mobility, new applications for smart phones and touch-screen displays put at the service of the travel industry.

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During the last few years, visitors to Paris’ IFTM Top Resa, the leading travel trade show in France, were used to stopping by the Amadeus booth to take a look at the direction technology was taking in the travel sector.

This year, though, Amadeus France opted for the conceptual rather than the technological.

And this initiative – in partnership with IFTM – proved successful. Whilst professional visitors (trade and press) were familiar with Amadeus’ Digital Odyssey evolution (subject of the previous editions), this time they were submerged in a brand-new approach to stimulate discussion, open dialogue and set a new scenario for the travel sector’s  future.

And all this through three themes: think differently, change and innovate.

The Lab des !dées (Lab of Ideas) was launched with a group of heavyweight presenters.
 

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The audience was able to get to know new paths for travel innovation through an open discussion with some of the people behind Amadeus’ leadership in this field: François Laburthe, Head of Innovation (“The holy grail of innovation is enabling your customers to innovate for you”); Rudy Daniello, Director of Product Management (“Travel agencies should be convenient, not just cheap”) and Denis Lacroix, VP Development and e-Commerce platforms (“It is easier to innovate in a constrained environment”).

The same forum of the Lab des !dées provided access to the experience of other thought leaders;

  • Lauren Mathys, on the Blue Ocean Strategy (tomorrow’s leading companies will succeed not by battling competitors, but rather by creating “blue oceans” of uncontested market space ripe for growth).
  • Arnaud Mourot, GM at Ashoka France, on new business models aimed at solving  different social problems.
  • Guillaume Victor-Thomas, President of Ecotour.com, on low cost online travel agencies.
  • Morald Chibut, GM at Autolib, on developing the world’s first service for electric car sharing.
  • Cécile Poujade, Associate Director at Saguez & Partners, on brand identity for innovations.
  • Author and philosopher Charles Pépin (a well-known face on French TV programmes) who made the audience travel back in time to find out that Epicurus and Jean-Paul Sartre both had something in common with innovation: they looked at reality with new eyes.

Tags

Europe, France, Events