We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
IATA’s New Distribution Capability (NDC) could deliver greater efficiencies, and a richer and more personalized booking experience, helping the travel industry unlock new revenues. Today, this XML-based messaging standard is at an exciting stage. There’s growing awareness and engagement from the travel seller community, and a critical mass of airlines is making serious investments.
But we have to get it right in order to unlock the most benefits. For NDC to truly succeed, our industry must collaborate to make five things happen:
Getting these five points right will allow us to obtain the economies of scale and the return on investment that we’re all looking for. We must move forward, together. Our NDC-X program unites all NDC initiatives across the company — as an IT provider and an aggregator — so we can work with travel sellers and airlines to drive NDC adoption across the industry. We’re excited to work with our partners and ensure these five elements happen to make NDC a success for all.