We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Juan Jesús García Ph.D.
Head of Industry Affairs Europe, Amadeus IT Group
The creation of a digital single market is one of the top ten priorities defined by the European Commission. To support this aim, The European Parliament's Transport and Tourism Committee recently held a hearing to explore ways to break down the barriers preventing the free flow of online travel services across national borders.
Our experience and knowledge in shaping the future of digital travel provided me with plenty to talk about during the debates, which were initiated to collect input for an upcoming EP report focused on the ‘the new challenges and concepts for the promotion of tourism in Europe’. Digitalisation is creating opportunities, which we have analysed in some of our research, including last year’s Shaping the future of travel.
This platform presented a unique opportunity to raise awareness about the important role that Amadeus is playing in the digitalisation of the travel marketplace in Europe and around the world. Through the development of our VisitEurope app, which recently earned the prestigious Ulysses Award for innovation in research and technology, we've been able to actively support the development of travel in Europe. Initiatives like this, and other in which we work closely with local governments, go a long way towards helping the European institutions realise their vision of a digital single market in Europe.
Have a look at the Transport and Tourism Committee’s page for more.