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With 85% year-on-year growth in ancillary services sold through Amadeus, we can say that 2015 is the year airline merchandising really took off in our travel agency channel. This growth has been fueled by the surge in OTAs integrating airline merchandising into their consumer offer. This trend is on the up and will continue in the coming months.
In this evolving landscape, Expedia was the first global OTA to implement Amadeus Fare Families, which enables value-based differentiation of the airline offer, with Delta and Air Berlin as launch partners. All this in the name of enhancing the consumer travel experience and adding value to the air shopping process.
I had the chance to talk to James Marshall, Expedia’s Vice President of Transport for APAC, about their roll-out of airline merchandising on their site and the evolving relationship with airlines. Images speak a thousand words so I invite you to watch our short video as we enter a new era for airline merchandising and retailing.