How much time do you spend on social media when travelling?

Karun Budhraja

Vice President, Corporate Marketing & Communications, Amadeus Asia Pacific

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Think back to your last holiday. How much time did you spend on social media? A few hours? A few minutes? Perhaps you shunned the online world completely? For some of us travel is an escape. For others, it’s a chance to share experiences with the world.

Amadeus Travel Lounge: Edgar Full Episode

Take Edgar for example. He’s a young travel blogger and photographer from the Philippines. Edgar spends three to four hours a day on social media when he’s travelling. He sees it as an indispensable way to communicate with his followers in real time for travel suggestions and tips. Every step of the way, Edgar goes to great lengths to document his adventures.

Based on our Traveller Tribes 2030 research - he's definitely a Social Capital Seeker.

Edgar is all about finding new scenery to shoot and new content to share. Social Capital Seekers like Edgar want to share every step of their travels and they are also heavily influenced by their social media connections.

The power of interaction

Interaction with their followers will be very important for this tribe and they will often ask for guidance on their trips:  ‘do you want to visit the museum or go to watch a football match?’ The traveller’s followers will vote and watch what happens next. This interactivity will be one of the most important activities for Social Capital Seekers on their trips.

Have a look at this video where Edgar describes in more depth how being connected to social media influences his travels.

So the next time you’re on the go, do take a note on the time you spend on social media. For all you know, like Edgar you may be the next ‘Social Capital Seeker’

For more about the traveller types set to influence the industry in the coming years – check out our Traveller Tribes 2030 reports and be sure to watch more traveller stories at the Amadeus Travel Lounge.


Asia Pacific, Videos, Research