Door to door travel between France and Spain discussed at OUI Innov

Juan Giron

Global Corporate Communications Manager, Amadeus

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Investors, entrepreneurs, startups, and technology providers made their proposals to disrupt the status quo and foster innovation on both sides of the Pyrenees at the OUI Innov conference. Held in the residence of the French Ambassador in Madrid, the event brought together the crème de la crème of innovators in the region.

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La French Tech, Business France, and the French diplomatic representation are considered key partners for Amadeus to jointly support entrepreneurship and innovation in both countries. In fact, Amadeus is very active with associations aimed at strengthening France's innovation ecosystem, including French Tech Côte d' Azur, Université Côte d' Azur/IDEX label, Welcome City Lab (Paris Incubator) and Telecom Valley among others.

Amadeus participation in OUI Innov had two components. On the one hand, it was an opportunity to continue Amadeus’ ongoing dialogue with key public stakeholders, namely the French Embassy and Business France. On the other hand, it served as a unique platform to present and discuss the challenges and benefits of door to door multimodal travel with players in the innovation ecosystem, based on the technology developed by Amadeus within the EU project.

Amadeus’ involvement in OUI Innov strengthens our relations with institutions that are strategic partners, inspiring potential business opportunities in the field of innovation and travel. Juan Jesús García, Senior Advisor, Industry Affairs, Amadeus, explains why these partnerships are so important.

Yves Saint-Geours, France's Ambassador in Spain, elaborates on the role of public and private sector joint initiatives to push innovation forward.

Géraldine Filippi, Director, Business France, comments on the nature of the ongoing collaboration with Amadeus.


Catherine Barba, CEO Peps Lab, is an expert on e-commerce who sees opportunities but also challenges ahead on the journey to multimodal travel.

Working groups, presentations, and brainstorming were used to identify challenges, opportunities, and propose solutions to different business cases. Since Amadeus is helping develop the ecosystem of multimodal travel, it launched the following challenge to the OUI Innov attendees: How can we integrate offerings of multimodal travel between Spain and France? The main barriers identified were commercial and the collaboration needed between different travel modes and parties.

The opportunities identified included integration with the sharing economy, creation of new business models such as specific insurance for multimodal travellers, better customer experience, increased tourism flows, and the possibility of connecting smaller cities.

Jean-Marc Garzulino, Multimodal and European Initiatives, Amadeus, is positive about the crucial role of technology.


Multimodal Travel, Industry Relations