We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Global Director for Travel Advertising Sales & Marketing, Travel Channels, Amadeus
This is the fourth blog post of our COVID-19 series where we explore what Amadeus is doing to support our customers across the business during this difficult time.
During any difficult crisis, such as the current COVID-19 situation, getting accurate information fast is crucial. This is something we may take for granted in other situations and appreciate even more so now. Within the travel industry, sharing information quickly between different travel providers has meant helping travelers get home safely and reorganizing future trips planned while being safe at home.
At Amadeus, we have been working closely with our customers across all areas of the travel industry in order to help them navigate this complicated situation. Specifically, for our travel agency and corporate customers, Decius Valmorbida, President of Travel Channels, outlined some measures we’re taking to share information with them in this fast-changing situation.
One initiative mentioned is how we’re offering our advertising slots for free to companies in the travel industry, so they can share important updates to the travel agency community and travelers about any disruptions in services impacted by COVID-19. This blog explores this initiative in more detail.
Travel companies can choose to share their updates to Amadeus-connected travel agents via banners in Amadeus Selling Platform Connect and to travelers via itinerary documents.
Airlines, airports, car rental companies, cruise companies and rail operators are just some customers taking advantage of this. And we’ve already seen a great response to these messages with a click through rate 10 times higher than usual. In an average year, these banners in Amadeus achieve over 7.2 billion impressions across 190 markets and over 57 million traveler itineraries are sent with a 100% open rate.
Here are four ways travel companies can get important updates to travel agents and travelers via Amadeus quickly and easily during this time:
These are just some examples of how our customers are using this powerful channel to share important updates during this difficult time.
Whilst most of the banners are being used for updates from travel providers, our Travel Channels team within Amadeus is also using these banners to share helpful tips & tricks to travel agents around the world. This information helps travel agents respond to traveler questions, save time, automate processes as much as possible, and show how to efficiently use our solutions remotely.
Offering our advertising slots to travel companies and using them to guide travel agencies during their workday, are just some examples of how we’re helping our customers during this time. We will continue to closely monitor the situation with COVID-19 and work with our customers to explore further options and measures.
In the coming days, my colleagues from other parts of the Amadeus business will be sharing the steps they are taking to support their customers too.
For more specific information about how we are helping our travel agency and corporate customers within the Travel Channels community, you can refer to our recently published website here.
Read the rest of the COVID-19 blog series:
Amadeus' priorities remain ensuring the health and well-being of our employees and supporting our customers.
Amadeus' priorities remain ensuring the health and well-being of our employees and supporting our customers.Read more