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How can full service carriers deal with the growing market share of low cost carriers in the short haul market? And after the internet and the growth of mobile, what technological innovation will disrupt the travel sector? These were some of the questions that emerged during the CAPA airline summit in Dublin.
Amadeus Vice President of Distribution Marketing, Decius Valmorbida, was on stage, debating these issues with other leaders in the travel sector. He shares some insight on what he sees as the future for airlines in transition.What will be the next digital revolution? Is this a threat or an opportunity for airlines? “Managing a business looking at what is a threat doesn’t make sense. Airlines need to focus on opportunities,” says Valmorbida.