We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
The Corporate Travel Network is our major yearly event to which we invite large corporations from all over the world, our global TMC resellers and strategic partners. This year’s edition focused on three strategic perspectives that are driving the transformation of corporate travel: Humanise. Globalise. Visualise.
Last November 13-15, my area of the business held the Corporate Travel Network 2012 (a.k.a. CTN) in Nice. The CTN is our major yearly event to which we invite large corporations from all over the world, our global TMC resellers and strategic partners. This year’s edition focused on three strategic perspectives that are driving the transformation of corporate travel: Humanise. Globalise. Visualise. Throughout the conference, this theme guided discussions and business sessions on how to maintain and prioritise corporate objectives in a world of empowered travellers connected by social media, how to utilise globalisation and local challenges to successfully manage a travel programme and how to leverage innovation across the entire travel chain.
But let’s step back for a moment - why is it so important for Amadeus to have a relationship with corporations?
Corporations and their business travellers are our customers’ customers. Equipped with our solutions (e.g. Hotel Dynamic Saver or e-Travel Management), they are able to shift volumes from one provider to the other with a simple change of policy. Besides, by sharing their day-to-day challenges with us, our corporate customers drive Amadeus to be pioneers, to innovate and develop solutions to address the problems they are facing.
For them, managing a travel programme is a huge and complex task that requires controlling cost, ensuring policy compliance, duty of care and traveller satisfaction at a global level.
During our event I realised even more that technology is as excellent as the human factor behind it. I have never seen people so passionate and confidently engaged with business leaders. I witnessed entertaining debates, enriching sessions and interactive evening group activities.
As a highlight, we invited a very special traveller as guest speaker: Dr Bertrand Piccard, the first person to travel round-the-world non-stop in a balloon and the President of the Solar Impulse project with the objective to fly round- the-world in a solar powered plane. Bertrand topped our event with pioneering spirit and inspiration.
You can have a sneak peak here: