We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Travellers are not just getting smarter, they are setting the trends, influencing and ultimately changing the travel industry as we know it.
A few weeks ago we published our first blog where we explained the reasons for launching theEnd Traveller Trends Observatory (ETTO) initiative
. ETTO is not only about analysing travel and travellers, this initiative also aims to identify new trends for consumption in general, technology and social media, analyse how they're changing the industry and be able to translate this into solutions that can add value along the travel chain.
In order to be able to identify these trends – we used internal sources, but we've also used other key external expert sources of inspiration.
So far, the following are the most relevant consumer trends identified:
We believe that ongoing monitoring of key trends is an essential part of the ETTO initiative and our goal is to communicate our findings on a regular basis, so keep watching this space… you’ll be surprised to know about new trends and how fast we are all changing the way we travel.