How can Lean IT benefit both you and your customers?

Daniel Batchelor

Global Head of Corporate Communications, Amadeus IT Group

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Lean IT will allow travel firms to offer more varied and more intelligible functionality to customers, in ways that better satisfy their purposes. It also lowers the costs of IT purchase and ownership, while more rapidly bringing innovations to market.


Lean can bring wins not just in the online world, but also in the real world of moving passengers around. Here is a short checklist of quick wins that can assist travel companies in going over to lean working:



1. Draw up complete maps of typical customer journeys, from home to destination and back again

2. Understand how your service creates value to the customer on his journey and what are the relevant dimensions/ metrics related to that

3. Map your key processes along those metrics and identify snags/problems

With lean, travel companies can look forward to rapid rates of new service and app development. They will be able to make more money from cleverly spotted market niches. And, better than they are at present, they will be adept at personalising their offers to the needs of customers as individuals.

Download a copy of our full Cleared for take-off report, and check out our infographic for more on the possibilities of Lean IT in the travel industry.