Building a more rewarding journey for future traveller tribes

Rob Sinclair Barnes

Strategic Marketing Director, Airlines, Amadeus IT Group

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In our first study, Future Traveller Tribes 2030: Understanding tomorrow’s traveller, we identified six different traveller segments that will shape the future of travel through to the end of the next decade.

Future Traveller Tribes 2030: Building a more rewarding journey

For the next phase of this research, we launched a report at our airline customer event celebrated in Bangkok, entitled Building a more rewarding journey. Developed by Frost & Sullivan, the report seeks to answer the critical questions of ‘how will purchasing habits evolve?’ and how can the airline industry respond to these emerging traveller behaviours to build a more rewarding and connected traveller journey, from ‘inspiring to arriving’?

By mapping future traveller behaviours to the traveller journey this second paper offers practical advice for airlines seeking to better understand, prepare for, and cater to, emerging traveller segments.

Of course even though the paper is aimed squarely at the airline traveller journey, the findings will still be useful for players within the broader global travel ecosystem. For example, the research highlights essential areas for greater collaboration with travel management intermediaries and suppliers to deliver a more rewarding journey for both the traveller and the industry.

Supporting your planning

Indeed, whether you are considering questions such as ‘what level of personalisation should we offer?’ or ‘how can we improve the purchasing experience?’ we hope this paper provides a comprehensive framework to support your strategic planning.

We at Amadeus look forward to hearing your feedback on this research so that together we can help shape the future of travel to 2030 and beyond.

Download the Future Traveller Tribes 2030: Building a more rewarding journey report, and have a look at the Periscope recordingof the presentation of the report. Let us know what you think by leaving a comment or tweeting us with the hashtag #Tribes2030.