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How Braathens Regional Airlines provides a digital approach to its customers

Maud Ekman

Manager Commercial agreement, Braathens Regional Airlines

Braathens Regional Airlines (BRA) is used to working with customers that demand quick, smooth and simple transportation, and has grown in a short time to be one of the largest domestic carriers in Sweden. And with 70% of our passengers being daily business travelers, you could say they’re a challenging bunch. We’ve catered to the needs of this traveler segment by investing in technology that makes the ticket changing process simple. Amadeus Ticket Changer Shopper (ATC Shopper) gives our passengers the ability to change their tickets at the last minute. It’s online and mobile, so they can make changes anywhere, whether they’re in a meeting, or a car on the way to the airport.

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We also use Amadeus Ticket Changer Refund , which automates the refund process, making it quick and efficient for all types of tickets. As for the reissuance process, this solution results in significant productivity gains, and also helps to eliminate the risk of errors. We actively promote the online channel for the refund process as passengers are empowered to refund tickets whenever they want, and agents can concentrate on other activities.

Amadeus technology helps us to be closer to our customers digitally. This means business travelers can do what they need to do without hassle and we can focus on reducing our operational costs. Amadeus solutions have also made us more efficient, and eased the strain on our call center so we can focus on providing better services.

Take a look at this video for more details on how these solutions have improved our business.


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Customer Testimonial