We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
COO Travel Intelligence, Amadeus IT Group
With the explosive growth of big data in the travel industry today, there are endless opportunities to use analytics and new technologies to personalise the travel experience.
Big data offers key differentiation opportunities via in-depth analysis of traveller, market and industry data to ensure a truly unique journey but huge value is also coming today from unstructured data (e.g. social networks, user generated content). The challenge today is to make sense of this data – and we are making great strides here at Amadeus to deliver the best of it to our customers.
Real-time data analysis can help travellers across the entire travel cycle and improve operational effectiveness for travel players – making this an important topic for us and our partners.
Have a look at this video in which Pascal Clement, Head of Travel Intelligence, discusses some of the key questions surrounding big data and travel intelligence and be sure to let us know what you think by leaving a comment below or sending us a tweet.