Now, in the latest paper of the series, we are pleased to have worked with experienced travel industry journalist Martin Cowen to investigate how the six traveller tribes are likely to reshape travel segments, ‘beyond air travel’. This paper examines the potential implications for hospitality, airports, cars & transfers, cruise, and rail providers, in addition to including a focus on online travel agents, business travel and tour operators.

Designed to stimulate thinking and discussion across the various sub-sectors of our industry, Future Traveller Tribes 2030: Beyond Air Travel, draws on the views of a wide range of senior industry leaders who have shared their reactions to the potential impact of the six traveller tribes across their specific areas of the travel industry.

We believe research can help to work with our customers and partners to shape the future of travel. I encourage you to read this discussion paper and to consider if the trends identified can be applied to your organisation for the benefit of your customers, colleagues and shareholders.

However, the research we commission only reaches its true value when it prompts wider engagement, discussion and debate across the travel industry. Therefore, I also invite you to provide your feedback and perspectives on the issues raised within the paper on our social media channels and via your Amadeus account manager.

Download a free copy of the Future Traveller Tribes 2030: Beyond Air Travel report here and be sure to let us know your opinion in the comments section below.