Passenger-first strategy leads Azerbaijan Airlines to take flight with Altéa technology

Maher Koubaa

Executive Vice President, Airlines for the Middle East, Turkey & Africa at Amadeus

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An ambitious air carrier and one of the leaders of the aviation community in the Commonwealth of Independent States (CIS), Azerbaijan Airlines (AZAL) has made a firm commitment to putting the passenger experience at the core of all its operations, with the help of Amadeus.

Flying to 40 destinations across 25 countries, AZAL is a rapidly expanding carrier that aims to double the number of travellers to Azerbaijan by 2023. To achieve this ambitious goal, the airline announced last year that it would upgrade its fleet with next-generation Airbus and Boeing aircraft.

Recognizing that the traveler experience is at the heart of all great journeys and the airline’s success, AZAL chose to migrate to the Amadeus Altéa Passenger Service System (PSS) as well as implement Amadeus Revenue Management solutions.   

After working closely with our customer, I’m now proud to announce that the implementation of these solutions has been successful. AZAL is now live on our PSS, joining the global Altéa community of over 200 airlines, using our technology to provide seamless travel solutions for travelers.

By implementing Altéa PSS and Revenue Management solutions, AZAL will be able to streamline its reservation, inventory, departure control and flight management systems. Our technology helps to develop new revenue streams and improves operational efficiencies.

The Amadeus’ Revenue Management system will allow the carrier to capitalize on increased demand, using real-time data and forecasting techniques to create the most efficient and profitable routes, while ensuring it sells the right seat, at the right price, to the right customer. 

For travel agents, the benefits of Altéa are numerous. With all information stored in the same place under a single Passenger Name Record (PNR), travel agents will have access to the most accurate inventory, which will lead to increased productivity and faster response times. 

Most importantly, however, AZAL will be able to offer its customers an even higher level of service and an improved travel experience throughout the entire journey. With access to innovative technology solutions, travellers will be able to enjoy a more flexible and more personal travel experience from booking to boarding. 

Tangible benefits for travellers include faster check-in, the ability to be re-accommodated in a matter of seconds should a disruption occur, and the consistent and automated application of their preferences at every touch point during their journey. 

After successful implementation of the PSS, as well as the implementation of Amadeus’ core airport management systems and passenger handling platform at Heydar Aliyev International Airport in Baku, Azerbaijan Airlines can now provide its customers with an even greater level of service and a seamless passenger experience. 


Airline IT, Travel sellers, Altea, Digital transformation