Avianca to unlock additional revenue through personalised merchandising

Lissette Castaneda

Ancillary Revenue Manager, Avianca

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A personalised merchandising offer for me means that a travel provider really understands what I want for a certain type of journey, and presents it to me at exactly the right time, whether it’s when I’m buying a ticket, on my way to the airport, or checking in for my flight.

Avianca to unlock revenue through personalised merchandising

At Avianca, this focus on traveller centricity is in our DNA and we’ve taken this a step further by partnering with Amadeus to offer our passengers what they want at every step of their journey, rather than all at once. As the launch customerfor Amadeus Anytime Merchandising, we’re working to create a better experience for our passengers by providing them with relevant offers and services, personalised to their needs.


With this technology, we’ll be able to understand what Avianca passengers want and offer it to them at the right time, which is the key to unlocking additional revenue. For example, if a passenger is travelling for business, we’ll be able to offer them the things that will make their travel experience better including quick check-in, preferential boarding, and a larger baggage allowance.

Through this higher level of understanding of our passengers’ needs, we’ll be able to make better use of information we already have. Not only will we unlock new revenue that we were potentially missing out on before but it will help take Avianca’s customer experience to the next level.

For more insight into Avianca and our partnership with Amadeus, have a look at this video in which I discuss some of the benefits of Amadeus Anytime Merchandising and how it has helped us to create a better travel experience for Avianca passengers.


Traveler Experience, Merchandising, Customer Testimonial, Guest Post