During these days, Amadeus further demonstrated its leadership
by showcasing a number of productivity optimisation solutions at ATM. These included Amadeus Air Preferences, a powerful solution that enables travel agents to respond instantly to market change and strengthen premium partnership agreements, Amadeus e-Travel Management, an online self-booking tool currently being used by over 5,000 corporations worldwide and Amadeus Content Store, an innovative solution to provide travel agencies in the MENA region with cohesive access to over 150,000 hotel properties worldwide sourced from the region’s leading hotel aggregators at very attractive rates.
We also participated in a panel on “How to fully utilise GDS non-air content”. This event had Amadeus, Travelport, and Emquest (Sabre) speakers explain their respective answer on this subject. I had the honour to set out our value proposition in that forum. I had the help of a clown who was juggling next to my podium with balls of different colours (the most effective being clearly the Amadeus blue one) to illustrate the difficulty agents find in using GDS tools. Our message to travel agents in the audience was based on the Amadeus Content Store, a tool offering rich content in an extremely user-friendly platform.