Amadeus recognised as preferred GDS during ATM 2012

Nasser Batha

Regional Director, Markets, Amadeus MENA

This content is only available in this language.

Amadeus flexed its innovation muscles during Arabian Travel Market (ATM) 2012, held in Dubai (30 April-3 May). You may know that we launched our regional mobility solution, Amadeus Mobile Traveller, a real milestone in the mobility landscape in this part of the world.


During these days, Amadeus further demonstrated its leadershipby showcasing a number of productivity optimisation solutions at ATM. These included Amadeus Air Preferences, a powerful solution that enables travel agents to respond instantly to market change and strengthen premium partnership agreements, Amadeus e-Travel Management, an online self-booking tool currently being used by over 5,000 corporations worldwide and Amadeus Content Store, an innovative solution to provide travel agencies in the MENA region with cohesive access to over 150,000 hotel properties worldwide sourced from the region’s leading hotel aggregators at very attractive rates.


We also participated in a panel on “How to fully utilise GDS non-air content”. This event had Amadeus, Travelport, and Emquest (Sabre) speakers explain their respective answer on this subject. I had the honour to set out our value proposition in that forum. I had the help of a clown who was juggling next to my podium with balls of different colours (the most effective being clearly the Amadeus blue one) to illustrate the difficulty agents find in using GDS tools. Our message to travel agents in the audience was based on the Amadeus Content Store, a tool offering rich content in an extremely user-friendly platform.


The agents greatly enjoyed our way of presenting their daily obstacles and welcomed our offering to help them in their job. A poll, following the panel speeches, asked the agents about their preferred Global Distribution System.  And you know what - Amadeus was the chosen one, giving us further motivation to redouble our efforts to support this region’s travel sector with best-in-class technology and solutions.


Arabian Travel Market, Middle East, Mobile, Events