Amadeus and Fundación SERES: Building a better society together

Ana Sainz

Managing Director, Fundación SERES

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It’s an age old adage that actions speak louder than words. At Fundación SERES, we help companies take action to improve society. Our mission as a non-profit is to translate strategic and innovative business actions, with engagement from top management, into social improvement. We meet the challenge of sitting society and company at the same table to create and share value.



As society works towards the UN’s 2030 Agenda for Sustainable Development, the Fundación SERES helps companies to see corporate social responsibility not as a challenge but as an opportunity to innovate, to adapt to new circumstances and create competitive advantage in the long term.

We help companies achieve positive social and business outcomes in four ways. First, we share business and social knowledge to put good practices in place and strengthen the active role of companies as agents of change. Then we build value and we measure it to guarantee the strategic vision of projects and position social actions as key initiatives. Today, some 140 companies and institutions across all sectors, representing around 70% of the IBEX-35, are members of our organization. They share the common goal of building a more sustainable future for all. We are now delighted to welcome Amadeus on board.

We see sustainability as a long-term commitment. This will require the enthusiasm, creativity and proactivity of institutions, individuals and governments. The role of leading companies like Amadeus will prove instrumental in achieving long-term economic and social development. We look forward to building a better society with Amadeus.