Amadeus Fare Families: empowering airlines, agents and consumers

Gianni Pisanello

VP, NDC-X program, Amadeus

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It's great when you get a win-win situation. It’s even better when it’s a win-win-win.


Airlines, travel agencies and consumers are all beginning to enjoy the real benefits of new merchandising capabilities, and Amadeus Fare Familiesis at the forefront of delivering what airlines, travel agencies and consumers are looking for.

Lufthansa and Austrian are the latest airlines to deploy Amadeus Fare Families to launch their new branded fares.

Airlines like Lufthansa and Austrian are using the latest technology to redefine how travel is sold - promoting and clearly differentiating not only their products and services but their brand as well across all channels and all devices. Simplified fares structures and clear distinct sales messages accelerate the buying decision.

The new fare structure for the full Lufthansa Group – Lufthansa, Austrian, Swiss and Brussels Airlines - is now bookable across all Amadeus travel agency and corporate booking interfaces worldwide. That means over 40,000 Amadeus travel agencies are empowered with the clear, structured information they need to proactively inform and advise customers. They can instantly become an airline’s brand champion, able to upsell and cross sell airline products and services where appropriate.

Consumers, including over 7,000 Amadeus corporate customers, are able to compare brands and offers across suppliers and make informed decisions without being overwhelmed with information. And with no nasty surprises about what’s included and what’s not.

The Amadeus Difference

Amadeus is leading the way in merchandising and Fare Families in particular.

As the first technology provider to support ATPCo Branded Fares, Amadeus offers airlines the choice to file their branded fares centrally or directly in the Amadeus system.  And uniquely, Amadeus Fare Families includes a proactive upsell prompt boosting the revenue potential for each seat sold.

For travel agencies, the full mid and back office integration means no disruption to normal workflows.

Amadeus are happy to support LHG’s multi-channel merchandising strategy through Amadeus Fare Families, which reshapes the way airlines can package, promote and differentiate their brand and empowers both travel agents and consumers.


Merchandising, Travel Platform