Amadeus Center for Mobility Studies aims to develop new sustainable business models

Petra Euler

Managing Director of Amadeus Germany and Vice President Northern, Eastern, Central & Southern Europe

This content is only available in this language.

Petra Euler together with Holger Taubmann (Senior Vice President Distribution, Amadeus IT Group; left) and Prof. Dr. Wolfgang H. Schulz (Amadeus Center for Mobility Studies, Zeppelin University; right)

holger-taubmann, petra euler and wolfgang schulz


Have you ever thought about what mobility will look like in the future? How will personal and public transportation be connected in the future? When will we have only one ticket for all types of transportation in the travel chain? Is our mobile phone the link to everything? Are we really interested in traveling virtually instead of physically? These are just a few of the questions which come to mind when contemplating the future ofmobility.


Mobility is poised toshape the future of traveland this is one of the reasons why we’ve invested in academic research. Together with Zeppelin University in Friedrichshafen, Germany – we’ve established theAmadeus Center for Mobility Studies(CfM). This inter-disciplinary institute under the direction of Prof. Dr. Wolfgang H. Schulz will develop new sustainable business models in the sectors of mobility, transport, and logistics. There’s also a part-time two-year master’s degree program planned, starting in 2015.

There are so many ongoing trends, like urbanization, digitalization, changes in behavior of mobility, and increasing interest in our carbon footprint among others. All of these developments need to be considered, with the goal ultimately being to make transportation easier for travelers in the future. Starting on the academic level and keeping travelers at the center of our thoughts are the keys to success in developing new sustainable business models for a seamless intermodal travel future.

If you would like to find out more - please visit theAmadeus Center for Mobility Studieswebsite.


Europe, Germany, Mobile