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How airline disruption management will evolve
Rob Sinclair Barnes
Strategic Marketing Director, Airlines, Amadeus IT Group
Disruptions, whether they are inclement weather or natural disasters, are a fact of life for airlines. Yet solutions have been hard to come by. As it stands today, the disruption solutions market is very immature. Airlines are not sure of the approach to take to meet this complex problem, and there are no proven procedures or best practices yet.
However, there is a lot of development activity going on right now. Both airlines and IT companies are investing in solutions that help to resolve various aspects of disruption, including support for rebuilding aircraft routings, reassigning crew and rebooking passengers.
New IT solutions are emerging at the fastest rate in decades, and we are witnessing a breakthrough in terms of technology, propelled by rising traveller numbers, a stronger passenger voice, more awareness about the true cost of disruptions, and more airline partnerships.
What will happen after the technology breakthrough?
- The pace of improvement is likely to increase significantly.
- Software markets will become even more chaotic as IT developers add more features to their products and try to gain market traction.
- Once the “low hanging fruit” ideas have been implemented, the markets will start to stabilise and the pace of innovation will decline. These are the signs of a maturing market, which are typically observed about a decade after the initial breakthrough.
- Even when a market matures, the innovations will keep coming. However, they tend to be more of an incremental nature, and mainly benefit the larger their customers.
For more, download our report, Shaping the future of Airline Disruption Management, which offers an objective view of irregular airline operations.