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After six decades of dominance of the cryptic environment on booking screens, graphical user interfaces (GUI) are about to take over the industry for airline agents.
Today 12,000+ airline agents are using Amadeus Altéa Reservation Desktop Web, which is a new generation graphical user interface for booking, servicing and selling.
a European based airline, explains they chose ARD Web for their new contact centre because all their agents were new to the company. Joan says “training those new agents on ARD Web will save us weeks. Our new agents will gain confidence while using Amadeus solutions efficiently and this will greatly benefit our CityJet customer experience.”
The new focus on merchandising provides an advantage to the GUI for airline agents. The graphical display engages with the traveller through rich content, such as pictures of seats, meals and other airline offers — playing an ever-increasing role in displaying and promoting airline travel offers.
It seems we’re at the beginning of a new era for airline agents. What do you think?