We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Commercial Director, Business Travel, Africa, Amadeus
Africa is often an overlooked continent, but businesses are beginning to change its perception and see the region as a land of opportunity and prosperity. According to Africa’s Business Revolution report by McKinsey & Company, global business leaders who misunderstand Africa run the risk of missing out on one of the century’s greatest growth opportunities.
Africa’s current population is around 1.2 billion and is projected to double over the next 30 years, making it an exception in a world of slowing population growth. It will soon be the fastest-urbanizing region in the world, with emerging business travel spends, and is expected to outgrow global counterparts.
How Amadeus is working with agencies to spice up their business
At Amadeus, we see two key growth opportunities for business travel agencies in Africa. First, investing in online self-booking tools to deliver more value to corporations and better experience to business travelers. Second, diversify beyond air and leverage the potential of hotel bookings.
So, to discuss these growth opportunities and trends in more detail and based on a theme of ‘Spice Up Your Business’, we hosted some of our business travel agency (BTA) customers in breathtaking Zanzibar, Africa. These were some of the key takeaways:
Spice up business travel with Amadeus
Next-generation technology can take businesses to the next level. For BTAs to survive and thrive, they are constantly reinventing themselves and leveraging new technology to their advantage. In Africa, BTAs are already investing in online self-booking tools to create additional value to their customers and diversify beyond air to take advantage of the hotel bookings potential.
At the core of our technology is the Amadeus Travel Platform that allows access to any content, from any source, through any channel – all to create higher value for BTA customers. It helps BTAs to personalize the right offer for each traveler and optimize every trip. This is all part of our mission to create a Live Travel Space where BTAs can flourish and build better journeys for travelers around the world.
With strong partners and a collaborative approach, we can all capitalize on opportunities in the current transforming business environment. We’re here to support BTAs and help businesses grow, maximize revenue, optimize costs and excel in serving their customers.
So, as business travel in Africa gains momentum, this was the right time to get together with our customers to exchange on industry trends, the future of travel and latest technology. With a rich exchange and valuable networking, it was a great opportunity to reconnect with everyone. At Amadeus, we believe we’re best positioned to support their business growth in this dynamic environment.
Find out more about how we’re spicing up the business travel agency business here.