A note from World Travel Market in London

Rob Golledge

Head of Marketing Communication, Amadeus UK & Ireland

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Combine that macro contribution with the fact that at the opposite end of the scale, all it takes is a minimum daily income of US$10 for people to start thinking about travelling somewhere1. So whichever way you look at it, travel is set to remain a vital part of the human experience in the 21st century.

world travel market

According to the World Travel & Tourism Council, the travel industry is anticipated to account for 10% of global GDP over the next ten years, contributing a staggering US$10 trillion to the global economy. By 2022, the industry will be responsible for 1 in every 10 jobs on the planet.

The significance of travel and tourism is not lost on those who already play a part of the industry, many of whom will have travelled to London to attend the 33rd annual World Travel Market (WTM) taking place over 4 days and which kicked off on the 5th of November. Will you be counted among the expected 48,000 attendees made up of travel industry professionals, government officials and journalists?

New partners and panel discussions


Amadeus UK & Ireland managing director Diane Bouzebiba, attended on day one in order to meet with senior industry figures and announce a new partnership between Amadeus and Lowcosttravelgroup.com, one of the UK’s fastest growing travel companies. Claire Trevis, Group Operations Director at Lowcosttravelgroup.com said, “We want to build our future international success alongside the proven, reliable and latest technology from Amadeus.”

At the same time, UK Marketing Director, Rob Sinclair-Barnes, attended to participate in a panel discussion on complexity in the online travel value chain. Rob illustrated how Amadeus is at the very heart of the industry providing IT consultancy and developing solutions built on open systems technology for key stakeholders. The added value role that Amadeus plays actually reduces complexity and champions consumer choice.

Other members of the Amadeus team were also in attendance to meet with customers, prospective clients and industry partners. All will testify that time spent at World Travel Market is both enlightening and tiring – due to the sheer size of the event. My tip would be to plan your visit in advance and pace yourself, with lots of refuelling stops during the way!

One way you can do this is by taking advantage of the hospitality offered by many tourist boards that quite literally provide a taster of their destination. Aching feet aside, it is difficult to imagine another event attracting a more diverse crowd representing one of the most dynamic industries on the planet. Maybe we will see you there in 2013…

1Source: IMF Word Economic Database, September 2011