Distribution & intermediated retailing

With around 70% of online bookings sourced through a third-party referral, driving traffic to your site is a highly intermediated process. Amadeus Digital Traffic Acquisition helps airlines make efficient use of their online marketing and customer acquisition budgets by accurately targeting consumers with the right offer at the right time, place and price.
 
 

With over 80 low-cost and hybrid carriers in the Amadeus network today, we work closely with airlines that are evolving their business models to sustain leading growth in the industry. Whether you want to attract the higher yield business traveler, expand to new markets, exploit new routes or connect to partners, we offer flexible, innovative and proven solutions that respond to the needs of your strategy and systems.

 

Airlines can provide updated schedule and availability information until the last seat is sold, providing travel sellers with an instant and accurate view of remaining seats available to sell. In addition, Amadeus FareXpert offers airlines a comprehensive and flexible fare filing solution to enter contract fares directly into the Amadeus system, using a web-based graphical user interface. The ability to manage availability and pricing for both public and negotiated fares increases sales opportunities across the entire airline network.

 

Airlines can access a full portfolio of Amadeus booking solutions enabling them to increase sales and provide customers with excellent levels of service and choice. Agents can request specific seats for passengers using interactive maps of the aircraft, fulfilling specific passenger needs or preferences. 

 

Amadeus provides airlines with the tools to tailor availability according to market and customer segments to achieve the highest yield, taking into account the total journey origin and destination (O&D). It’s also possible to monitor and control travel agency sales, ensuring that abusive practices, such as multiple name changes, don’t happen.

 

Airlines can access a full portfolio of Amadeus ticketing solutions, helping to increase sales and provide customers with excellent levels of service and choice. Airlines can offer agents electronic ticketing, as well as issue EMDs for all add-on services accompanying the basic fare.

 

Optimizing the revenue derived from airline sales channels requires an understanding of customers in each market, their journey patterns and the overall value per passenger. Amadeus provides airlines with the tools to tailor availability according to market and customer segments to achieve the highest yield, taking into account the total journey O&D. It is also possible to monitor and control travel agency sales, ensuring that abusive practices such as multiple name changes do not occur.