UXB 2019

Get Ready for Destination X – winning traveler trust and loyalty through UX
Ghassan Teffaha, Global Head of Sales & Relationship Management, Mobile

Travelers want unique experiences and therefore destination services such as dining, tours and activities, ground transportation, parking and compensation must now be of easy and on-the-go access. At the same time, nearly half of direct online bookings for destination services are now on mobile. The vast array of destination content and point of sales channels presents a unique experiential challenge for travelers, who demand all-in one app access to destination services, transparency, trust and flawless execution with a swipe and a tap of their mobile screens. Are you ready? Presenter will share findings from a recent global study and deep dive into: 

• The strategic value of user experience while increasing destination services revenue 
• The role mobile and other emerging digital channels will play in creating unique experiences for travelers 
• How to create unique experiences for travelers by customizing push content and notifications