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Travel Technology Europe (TTE) is the leading event for travel industry professionals looking for technology solutions. It’s the place that commercial management, IT and marketers in travel companies meet to get new ideas to help them harness their business potential.
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In connection with the release of the new Amadeus’ white paper Get Ready for Destination X, Amadeus Mobile is once again sponsoring TTE’s Marketing Theater where Michelle Batten, Global Head of Marketing for Mobile will deep dive into the white paper findings and the opportunities and challenges arising from the Destination X marketplace (February 20 at 11:15 a.m.). Ghassan Teffaha, Global Head of Sales & Partnerships will also draw from the white paper findings and talk about the role mobile and other emerging digital channels will play and look at effective merchandizing practices to capture more of the traveler’s wallet in Destination X (February 21 at 13:00). To listen to the session, register for free through the event site below.
Amadeus will also be largely present at the Business Travel Show downstairs (stand B930) with the latest demos and showcases.