Travel Advertising

We connect any brand with travelers and travel sellers all along the travel ecosystem. Become the preferred choice for travel consumers when they are in an active state of mind; planning or enjoying their trip.

We connect any brand with travelers and travel sellers all along the travel ecosystem. Become the preferred choice for travel consumers when they are in an active state of mind; planning or enjoying their trip.

A travel-specialized ad network that manages the advertising on Amadeus sites, platforms, documents and partner’s channels.

At the Travel Advertising unit we provide versatile, travel-intelligent advertising services that facilitates Advertisers and Publishers alike to achieve their goals. 


Make an impact to

Full-control-of-yout-payments-strategy

Travel sellers

  • A segmented audience, booking leisure and business travel for all types of travelers
  • 67% of premium cabin bookings are made by travel sellers
  • Connected to the Travel Platform 5.5 hours a day on average

PROMOTE TO TRAVEL SELLERS​ 

Travelers

  • 61.9% travel more than twice a year to international destinations for leisure
  • 45% have an annual household income above 50,000 USD
  • 66% have a degree, a post graduate degree or above

PROMOTE TO TRAVELERS​ 

Travel-providers-around-the-world rely-on-our-payments-technology
businessman-at-airport

Our premium ad channels

At the heart of our approach is the commitment to optimize the potential of each display to create a unique value offering for brands. To achieve this, we identify the best channels and locations that in combination with our IAB ad formats, drive efficient results and lead to brand success.

Amadeus Travel Platform

Travel sellers plan, search & book trips for travelers.

Amadeus Travel Documents

Travelers receive confirmation email with the trip details.

Amadeus Airline Network

Travelers do the check in & receive the boarding pass.

Amadeus Travel App & Web

Travelers manage their trip: get notifications about trip changes, do the check-in…


Types of targeting

We have created a premium travel advertising network to ensure brand consistency across the whole passenger journey using unique targeting criteria at key moments. Target a highly engaged and affluent audience with our unique targeting criteria: using trip, sociodemographic and travel agency profiles.

Trip Details

Origin; destination; connection; connection duration; trip duration; booking dates; class of service; airline, car, and hotel details; trip elements booked; device based.

Traveler Profile

Trip companion; affluence; gender; nationality; language; geolocation; trip purpose.

Travel Agency Profile

Geolocation; size; language; search type; booking class; business category.


business-woman-explaining

Advertising meets Travel Data

Understand the impact of your campaign on the travel ecosystem: monitor the traveler’s profile and engagement towards your brand as well as the booking uplift.

Message Views

Office ID, market and route; date and search trend; channel and placement.

Traveler Behavior

Location (POS or IP) and route; date and trend; channel and placement; sociodemographic profile.

Bookings Behavior

Booking analysis YoY & MoM; market situation & analysis; competition set; # Offices ID lost, gained and maintained; ratio bookings by Office ID.

Merchandising

Ancillaries performance analysis; class of service analysis; ratio ancillaries booked and revenue generated; fare families analysis.

Our offering

Amadeus Ad Server

Amadeus Ad Server provides companies with advanced ad management, serving capabilities, targeting contextualised to travel and campaign analysis, from a single graphical user interface.

Read more
Amadeus Ad Server

Amadeus Go&Get

Amadeus Go&Get is a virtual Travel Platform assistant that helps sellers make more informed decisions. It aims to help travel providers reach out to the travel agency comunity and communicate directly with them: solving doubts about fares, bagagge allowance, destination, airline contact info and more.

Read more
Amadeus Go&Get

Amadeus AR Ad Experience

Ensure your customers see everything your airline has to offer and more.

Read more
Amadeus AR Ad Experience

Amadeus VR Ad Experience

Delight your customers by using virtual reality to offer a unique and interactive experience. Brands that create virtual tours understand the power of becoming an immersive platform for travelers where they can showcase their services and bring experiences to life.

Read more
Amadeus VR Ad Experience

Related product Total trip targeting

This paper explores why travel is so valuable to brands and explains how advertisers are using Total Trip Targeting to build a...

This paper explores why travel is so valuable to brands and explains how advertisers are using Total Trip Targeting to build a dialogue with global travelers to achieve remarkable campaign results.

Learn more

Let's talk advertising

Contact us
Download Ad Specs