Travel Advertising

We connect any brand with travelers and travel sellers all along the travel advertising ecosystem. Become the preferred choice for travel consumers when they are in an active state of mind; planning or enjoying their trip.

We connect any brand with travelers and travel sellers all along the travel advertising ecosystem. Become the preferred choice for travel consumers when they are in an active state of mind; planning or enjoying their trip.

A specialized travel ad network that manages the Ads on Amadeus sites, platforms, documents and partner’s channels.  

At the Travel Advertising unit, we provide versatile, travel-intelligent advertising services that facilitate Advertisers and Publishers alike to achieve their goals.  


Make an impact to

Coworkers brainstorming about travel ads network

Travel sellers

  • A segmented audience, booking leisure and business travel for all types of travelers
  • 67% of premium cabin bookings are made by travel sellers
  • Connected to the Travel Platform 5.5 hours a day on average

Travelers

  • 61.9% travel more than twice a year to international destinations for leisure
  • 45% have an annual household income above 50,000 USD
  • 66% have a degree, a post graduate degree or above

A man looking at Amadeus advertising on a flight information display system

Webinar Travel Advertising Webinar

Join this webinar to explore the advertising opportunities that travel brings. We will discuss trends, challenges and best...

Join this webinar to explore the advertising opportunities that travel brings. We will discuss trends, challenges and best practices. Let’s talk advertising! March 10 2020 | 10:00 CET | 09:00 GMT

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A man working on travel advertising on his laptop

Our premium Amadeus Advertising Channels

At the heart of our approach is the commitment to optimize the potential of each display with travel advertisement to create a unique value offering for brands. To achieve this, we identify the best channels and locations that in combination with our IAB ad formats, drive efficient results and lead to brand success.

Amadeus Travel Platform

Travel sellers plan, search & book trips for travelers.

Amadeus Travel Documents

Travelers receive confirmation email with the trip details.

Amadeus Airline Network

Travelers do the check in & receive the boarding pass.

Amadeus Travel App & Web

Travelers manage their trip: get notifications about trip changes, do the check-in…


Types of targeting for travel advertisements

We have created a premium travel ad network to ensure brand consistency across the whole passenger journey using unique targeting criteria at key moments. Target a highly engaged and affluent audience with our unique targeting criteria: using trip, sociodemographic and travel agency profiles.

Trip Details

Origin; destination; connection; connection duration; trip duration; booking dates; class of service; airline, car, and hotel details; trip elements booked; device based.

Traveler Profile

Trip companion; affluence; gender; nationality; language; geolocation; trip purpose.

Travel Agency Profile

Geolocation; size; language; search type; booking class; business category.


A woman reading a travel advertisement on her phone by the beach

Amadeus advertising network meets Travel Data

Understand the impact of your campaign on the travel ecosystem: monitor the traveler’s profile and engagement towards your brand as well as the booking uplift.

Message Views

Office ID, market and route; date and search trend; channel and placement.

Traveler Behavior

Location (POS or IP) and route; date and trend; channel and placement; sociodemographic profile.

Bookings Behavior

Booking analysis YoY & MoM; market situation & analysis; competition set; # Offices ID lost, gained and maintained; ratio bookings by Office ID.

Merchandising

Ancillaries performance analysis; class of service analysis; ratio ancillaries booked and revenue generated; fare families analysis.

Our travel advertising offering

Amadeus Ad Server

Amadeus Ad Server provides companies with advanced ad management, serving capabilities, targeting contextualised to travel and campaign analysis, from a single graphical user interface.

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Amadeus Ad Server

Amadeus Go&Get

Amadeus Go&Get is a virtual Travel Platform assistant that helps sellers make more informed decisions. It aims to help travel providers reach out to the travel agency community and communicate directly with them: solving doubts about fares, baggage allowance, destination, airline contact info and more through Amadeus advertising.

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Amadeus Go&Get

Amadeus AR Ad Experience

Show your customers the full potential of your travel services with Amadeus AR Ad Experience and give them real-time routings with travel augmented reality.

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Amadeus AR Ad Experience

Amadeus VR Ad Experience

Delight your customers by using virtual reality to offer a unique and interactive experience. Brands that create virtual tours understand the power of becoming an immersive platform for travelers where they can showcase their services and bring experiences to life.

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Amadeus VR Ad Experience

Related insight Total trip targeting

This paper explores why travel advertisements are so valuable to brands and explains how advertisers are using Total Trip...

This paper explores why travel advertisements are so valuable to brands and explains how advertisers are using Total Trip Targeting to build a dialogue with global travelers to achieve remarkable campaign results.

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Let's talk advertising

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